The VINO 494
Premium Wine Shop
Project year : 2024
Location : Dept. store Galleria East, Gangnam, Seoul
Client : Hanhwa Galleria
Program : Retail
Project area : 104.4 sqm
Work scope : Interior design, design supervision
Photograph : Yongjoon Choi
The project is designed as a premium wine retail space located within a department store, differentiated from existing wine shops by its focus on Burgundy wines. It will feature a curated selection of vintage wines and premium products. The given site is located in a corner and has a complex layout that includes projecting rectangular space. Fitting a circle in the protruding areas, a capsule-shaped main hall with two center points was established. The focal point near the corridor is oriented inward, drawing attention from the outside.
Through the dark stone façade with shop windows, customers can glimpse the interior toward the focal point, which stimulates curiosity and encourages visits. Upon reaching the main hall after passing through the reception, the guests notice a vibrant red carpet that captures the eye, while a reflective ceiling maximizes the sense of space. It allows the red tones of the floor to spread throughout the entire area. The main hall utilizes a symmetrical structure to showcase the full wine collection all at once.
From the lower focal point, sightlines lead through the passageways between the shelves, allowing visitors to perceive the space behind. This current-vintage collection is designed with a curved hallway that enables customers to concentrate on section by section as they move. While the main hall allows for casual browsing across a wide range of categories, this area offers the pleasure of an in-depth exploration of wine. The atmosphere features moderately dark tones that complement the serious exploration of wines with tranquil reflective walls including classical decorative motifs.
At one end of the corridor, the display of exquisite old-vintage wines maximizes the opportunity for ultimate exploration of wine, while at the opposite end is a private cellar space reserved for VIP clients.
COMPLETE GALLERY
